1
You send the request
Share the store link or ASIN, the main problem you see and any numbers you are willing to share.
Listing teardown
A written listing teardown of your top ASIN and the first tests to run
We check the detail page shoppers see, find the step that loses the sale, and send a ranked list of fixes to test.
- Written findings, not a sales pitch
- Ranked first tests for your top ASIN
- Scope and price agreed after the review
What the teardown checks
The teardown starts with the public detail page. We look at the main image, title, first bullets, price context, variant structure, the content below the fold and how the page reads on a phone. We compare those elements with the search terms the product is likely to be found under, because a page that does not match the search often loses the click before the shopper reads anything.
If you share a business report or an advertising report, we also look at sessions, unit sessions and the variant that carries most sales. Those numbers help us rank the findings. Without them the teardown still names the most visible problems, but it cannot say how large each one is.
What you receive
A teardown is a document you can keep, whether or not you work with us.
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Written findings
Each finding names the element, the problem and why it matters for the shopper's decision.
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Ranked test list
The first three to five tests are ordered by expected effect and by the effort to run them.
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Structural fixes
Broken images, variant faults and mismatched listings are called out first, since they block clean testing.
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Proposed scope
If you want help, we write a scope and a price for your approval. You can decline and keep the document.
How the teardown works
Four steps, and you are kept informed at each one.
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We read the page
We review the listing as a shopper would, on desktop and on a phone, and note each element that weakens the decision.
3
We rank the fixes
Findings are sorted by the funnel step they affect, so you see the first test before the tenth change.
4
We send the document
You receive the written teardown by email or WhatsApp, with questions about anything we could not verify.
What a teardown cannot tell you
- The exact cause of a sales drop, without your sales and traffic data
- How competitors plan their pricing, stock or advertising
- Account health issues, which need access to your account records
- Whether a fix will raise conversion, which only a controlled test can show
We state these gaps in the document rather than filling them with guesses. If a question sits outside the teardown, we tell you so and suggest what would answer it.
Teardown questions
Do I need to share my sales data?
No. A teardown can be written from the public listing alone. Sales and traffic figures make the ranking more precise, and you choose which figures to share. We do not ask for your password. If you do share figures, we use them only for your teardown and keep them confidential.
How long does the teardown take?
We do not quote a duration in advance, because the number of elements and the current workload vary. We confirm a rough timing when we reply to your request, and we keep you posted if it changes.
Is the teardown a sales call?
The document stands on its own. If you want to talk it through, we can arrange a call, but nothing in the teardown depends on buying a service. Scope and price are agreed only after you have read the findings.
What if my account has a suspension risk?
Tell us in the notes. Account health needs records we cannot see from the public page, so we say whether it is in scope for the teardown and, if it is not, what kind of help to look for.
Request a listing teardown
Four short steps. We reply by email or WhatsApp with next steps and the scope we would propose.
Prefer a quick message?
Send the ASIN and your main problem on WhatsApp. A short message is enough for us to confirm the teardown and ask the questions we need.
What to send
- Store link or ASIN
- The main problem you see
- Monthly revenue range, if you are comfortable sharing it
- Any ad activity on the product
Chat on Telegram
Request a listing teardown
Please do not send your password or account login details.
Send your top ASIN for a teardown Use the request form or message us on WhatsApp with the ASIN and your main question. Request a listing teardown Chat on WhatsApp